AMC versus AAC – Not created equal

When seeking an Association Management Company (AMC) volunteer-run organizations need to be able to distinguish between an association management company and an association administration company. There is a big difference.

According to the American Society of Association Management (ASAE), an association management company is a for-profit company that offers a wide array of services in support of nonprofit organizations. These customized services span all domains of association management, from executive management, membership support,and accounting to meetings management, lobbying, and technology services—and much more.
As a full-service AMC, Essentient Association Management fits this description.
AMCs should not be confused with Association Administration Companies (AAC) which may only provide secretariat services, event and back office support but don’t have the capacity or depth of  expertise to provide membership development, marketing & communications delivery and executive/strategic management.
Full-service association management companies are a better investment in the long run than association administration companies.

“Essentient” – Is that a word?

cropped-cropped-synergy.jpgWhen Essentient Association Management was founded over ten years ago the owner wanted to give it a name that would be unique but meaningful.

Essentient is an amalgam of two words – essential and sentient.

Es·sen·tial (əˈsen(t)SHəl/) is an adjective that means absolutely necessary; extremely important.
We at Essentient believe that our company is essential to the growth, success and sustainability of our association clients.
Sen·tient (sen(t)SH(ē)ənt/) is an adjective that means able to perceive or feel things.
Because of our vast experience working with dozens of trade and professional associations, we know and understand how these organizations work, function and thrive. And, as volunteers working in the not-for-profit space, we have insights into what it is to contribute personal time to make a difference.
Essentient (əˈsen(t)SH(ē)ənt) – its not just the name of our company, it is who we are.