Since 2008, Essentient has helped Association #1 grow its membership by over 70%, despite one of the toughest financial markets in recent history. This association continues to grow with membership retention at around 90% and membership engagement at 84%.
From 2008 to 2012 they went from being 8th largest of 52 chapters to the 2nd largest. This was achieved through quality programming, creative marketing, effective communications and a well-defined value proposition. Volunteer leaders and Essentient staff work in partnership to identify new growth opportunities including a very successful mentorship program, and produce high end events such as their annual awards gala and case study competition. With over 1,000 members, the association is the envy of other North American chapters, award winning and is the premier association of its kind within its market area.
Association #2 has also experienced significant membership growth. Since becoming their AMC in early 2013, Essentient worked closely with the membership committee to shift their focus from recruitment to retention; and with the programming committee to align their program delivery with what the members want and need.
Between February 2013 and February 2014 membership had a net increase of nearly 20%, the first time the organization had seen sustainable membership growth in nearly 10 years. Essentient has also introduced systems and association best practices to the organization resulting in better structure and efficiency overall and less stressed volunteers.