August 8, 2015 – Essentient Assocation Management was in Detroit for AMCs Engaged, a mini-conference hosted by the AMC Institute in conjunction with the American Society of Association Executives’ (ASAE) annual meeting. Essentient is a proud and active member of both AMCI and ASAE.

During the meeting AMCI announced that it has developed a bold new brand that embodies the energy, focus, and spirit of collaboration which defines our members and the AMC model. The vibrant look can be seen throughout their new website and upgraded social media channels. Underpinning the rebranding process is AMCI’s strategic focus on thought leadership, industry growth, and best practices through accreditation.

Charles Hall, AMCI’s Board Chair stated “While I am sure there will be some tweaks to be made, the rebrand was undertaken to ensure that AMCI’s identity is as strong, visionary, and modern as our strategy. It will serve as a reminder that at our core we represent top professionals who work in partnership to ensure the success and advancement of associations and not-for-profits.”

In re-imagining the brand, the Institute’s key decision-makers emphasized that AMCI’s core commitments to innovation, flexibility, ideation, and creating opportunities to connect AMC’s with association decision-makers.

For more information about AMCI and the AMC model, visit